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| Author: | Horx, M. Baumann, S. |
| Title: | Trendgestürzte Markenführung: Management by values |
| Journal: | Markenartikel
1996 : VOL. 58:7, p. 292, 294-295 |
| Index terms: | MARKETING MANAGEMENT BRANDS BRAND VALUATION POSITIONING MOTIVATION RESEARCH STRATEGIC PLANNING |
| Language: | ger |
| Abstract: |
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