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Author: | Leonhard, L. |
Title: | Ist Werbung gleich Markenwert gleich Kommunikationswert? |
Journal: | Markenartikel
1996 : VOL. 58:7, p. 307-309 |
Index terms: | BRAND VALUATION ADVERTISING MARKETING MANAGEMENT MEDICAL RESEARCH MARKET FORECASTING |
Language: | ger |
Abstract: |
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