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| Author: | Kafitz, W. |
| Title: | Popularisierung einer Legende: Zielgruppenausbau. |
| Journal: | Absatzwirtschaft
1996 : MAY, p. 54-57 |
| Index terms: | SERVICE MARKETING SPORTS INDUSTRY ORGANIZATION ENVIRONMENTAL QUALITY MARKETING STRATEGY |
| Language: | ger |
| Abstract: |
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