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| Author: | Lomax, W. et al |
| Title: | New entrants in a mature market: an empirical study of the detergent market |
| Journal: | Journal of Marketing Management
1996 : MAY, VOL 12:4, p. 281-295 |
| Index terms: | NEW PRODUCTS SOAPS AND DETERGENTS INDUSTRY UNITED KINGDOM GERMANY |
| Language: | eng |
| Abstract: |
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