search query: @freeterm RELATIONS, PRODUKTPOLITIK, / total: 1
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| Author: | Dutton, G. |
| Title: | Green partnerships (Unternehmenskooperation, Konsumentenverhalten) |
| Journal: | Management Review
1996 : JAN, VOL. 85:1, p. 24-28 |
| Index terms: | |
| Freeterms: | BETRIEBLICHER UMWELTSCHUTZ, PUBLIC RELATIONS, PRODUKTPOLITIK, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Many businesses have begun working closely with environmental groups. Leading environmental groups and corporations are talking together rationally and are reaping benefits in the form of mutually acceptable regulatory proposals, greater understanding and, for companies, better PR. |
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