search query: @freeterm DIENSTLEISTUNGSBETRIEB, HOTEL, / total: 1
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| Author: | Yafie, R. C. |
| Title: | Room service |
| Journal: | Journal of Business Strategy
1996 : JAN-FEB, VOL. 17:1, p. 16,18-20 |
| Index terms: | BUSINESS TRAVEL LEISURE HOTEL AND CATERING INDUSTRY COMPANIES STRATEGY BRANDS |
| Freeterms: | DIENSTLEISTUNGSBETRIEB, HOTEL, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE, KUNDENDIENST |
| Language: | eng |
| Abstract: | Renaissance Hotels and Utell International have developed custom strategies with a common purpose: getting the guests. Each company has set out to create a niche in a highly competitive environment that is rebounding from the rampant hotel expansion in the last decade that sapped profitability. Now, with an improving global economic climate, a resumption of leisure travel, and an explosion of business travel, these competitors are charting strategic courses to guide their businesses into the next century. And the name of the game is branding. |
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