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| Author: | McCrohan, K. F. Lowe, L. S. |
| Title: | A cost/benefit approach to postage used on mail questionnaires. |
| Journal: | Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 130-133 |
| Index terms: | MAIL SURVEYS QUESTIONNAIRES |
| Language: | eng |
| Abstract: |
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