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| Author: | Blattberg, R. C. Epen, G. D. Lieberman, J. |
| Title: | A theoretical and empirical evaluation of price deals for consumer nondurables. |
| Journal: | Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 116-129 |
| Index terms: | CONSUMER GOODS MARKETING MODELS PRICE CUTTING |
| Language: | eng |
| Abstract: |
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