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| Author: | Chias, J. Buhigas, T. |
| Title: | La comunicacion de los servicios hoy. |
| Journal: | Harvard-Deusto Marketing & Ventas
1996 : MAR-ABR, 13,p.46-49 |
| Index terms: | SERVICE MANAGEMENT COMPETITIVE ADVANTAGE |
| Language: | spa |
| Abstract: |
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