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| Author: | Wickmann, R. |
| Title: | Fallspiel Printmarkt: Markenkommunikation und Medienwirtschaft |
| Journal: | Markenartikel
1996 : VOL. 58:8, p. 360-362 |
| Index terms: | MEDIA RESEARCH NEWSPAPER INDUSTRY BRANDS ADVERTISING EFFECTIVENESS GERMANY |
| Language: | ger |
| Abstract: |
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