search query: @author Schützendorf, R. / total: 1
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| Author: | Schützendorf, R. |
| Title: | Markenführung ist Trial and Error |
| Journal: | Markenartikel
1996 : VOL. 58:9, p. 429-432 |
| Index terms: | STRATEGIC PLANNING BRANDS PRODUCT DEVELOPMENT CONSUMER MARKETS MARKETING MANAGEMENT MARKET RESEARCH |
| Language: | ger |
| Abstract: |
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