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| Author: | Freter, H. Baumgart, C. |
| Title: | Ingredient Branding: Komplexer als Konsumgüter-Markenführung |
| Journal: | Markenartikel
1996 : VOL. 58:10, p. 482, 484-489 |
| Index terms: | MARKETING STRATEGY BRANDS CAPITAL GOODS CONSUMER GOODS COMMODITIES MARKETING MIX |
| Language: | ger |
| Abstract: |
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