search query: @author Pluzinski, C. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Morwitz, V. G. Pluzinski, C. |
| Title: | Do polls reflect opinions or do opinions reflect polls? The impact of political polling on voters' expectations, preferences, and behavior |
| Journal: | Journal of Consumer Research
1996 : JUN, VOL. 23:1, p. 53-67 |
| Index terms: | POLITICS VOTING SOCIAL SURVEYS |
| Language: | eng |
| Abstract: | Can political polls alter the choices voters make on election day? Prior research on cognitive consistency suggests they can. This article develops a set of hypotheses based on cognitive dissonance theory concerning the effects of exposure to the results of political polls on voters' expectations about the outcome of the election, attitudes toward the candidates, voting intentions , and choice. These hypotheses were tested during experiments conducted during the 1992 U.S. presidential election and the 1993 New York City mayoral election. |
« previous | next »
SCIMA