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| Author: | Hauenstein, T. |
| Title: | Chancen und Risiken eines Internet-Engagements. |
| Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:9, p. 25-27 |
| Index terms: | INTERNET GLOBAL MARKETING MARKET RESEARCH CORPORATE IMAGE SMALL BUSINESS MEDIUM-SIZED BUSINESSES |
| Language: | ger |
| Abstract: |
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