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| Author: | Barkin, T.I. Hertzell, S Young, S.J. |
| Title: | Enfrentarse a competidores de bajos costes: ejemplos del mercado aereo |
| Journal: | Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.24-28 |
| Index terms: | COSTS DISTRIBUTION COSTS COMPETITION AIRLINES |
| Language: | spa |
| Abstract: |
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