search query: @author Principe, V. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Soldow, G. F. Principe, V. |
| Title: | Response to commercials as a function of program context. |
| Journal: | Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 59-65 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA