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| Author: | Shafer, S. Oswald, S. |
| Title: | Product-focused manufacturing for stategic advantage |
| Journal: | Business Horizons
1996 : NOV-DEC, VOL. 39:6, p. 24-29 |
| Index terms: | MANUFACTURING STRATEGY PRODUCTS |
| Language: | eng |
| Abstract: | Focusing on the product is crucial to integrating the components of world-class manufacturing. The globalization of markets has created enormous challenges for American businesses as their competitive position deteriorates at a quickening pace. Until 1970 the United States exported more merchandise than it imported; since then , however, the reverse has occurred. Consequently, domestic companies have lost their dominant posititions in a variety of industries, including world banking, consumer electronics, and computer memory chips. |
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