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| Author: | Cracco, Francis Lugtmeijer, C. |
| Title: | Product and packing materials source reduction goal setting. An environmental management tool at Procter and Gamble |
| Journal: | Gestion 2000
1996 : JUL, VOL 12:4, p.55-68 |
| Index terms: | INDUSTRIAL MARKETING PRODUCT POLICY LAUNDRY INDUSTRY MARKETING MANAGEMENT MARKETING COSTS |
| Language: | eng |
| Abstract: |
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