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Author: | Rothschild, M. L. Gaidis, W. C. |
Title: | Behavioural learning theory: its relevance to marketing and promotions. |
Journal: | Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 70-78 |
Index terms: | BEHAVIOURAL SCIENCE MARKETING MODELS |
Language: | eng |
Abstract: |
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