search query: @author Moor, W. de / total: 1
reference: 1 / 1
« previous | next »
| Author: | Moor, W. de |
| Title: | Interne communicatie en cultuurverandering. |
| Journal: | M&O: Tijdschrift voor Organisatiekunde en Sociaal Beleid
1996 : SEP-OCT, VOL. 50:5, p. 354-373 |
| Index terms: | COMMUNICATION CORPORATE CULTURE ORGANIZATIONAL CHANGE ORGANIZATIONAL CULTURE |
| Language: | dut |
| Abstract: | It is generally accepted that corporate communication requires an integrated approach between internal and external communication. With regard to organizational change the communication responsibility of managers is often regarded as extra-curricular and incidental. By looking at organizational change from the perspective of the 'enactment -theory', it becomes obvious that communication is of utmost importance, in that it puts emphasis on the very fact that each organization exists as communication. How organizational members communicate defines the organization. |
« previous | next »
SCIMA