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| Author: | Rial, A. Brana, T. Varela, J. |
| Title: | Exito y fracaso de las extensiones de marca. |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR , 19,p.26-31 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT TRADE MARKS SUCCESS |
| Language: | spa |
| Abstract: |
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