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| Author: | Hornbach, K. |
| Title: | Competing by business design: the reshaping of the computer industry |
| Journal: | Long Range Planning
1996 : OCT, VOL. 29:5, p. 616-628 |
| Index terms: | |
| Freeterms: | COMPUTERINDUSTRIE, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | The computer industry has radically restructured in the last decade, shifting from large, vertically integrated firms to intensely competitive and focused specialists. What made these new specialists so successful? The tumultuous changes in the information technology industry hold important lessons for managers in other fast moving industries, who may soon find that business designs and value chains have become their most critical strategic weapon. |
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