search query: @author Sawka, K. A. / total: 1
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| Author: | Sawka, K. A. |
| Title: | Demystifying business intelligence (Know-How) |
| Journal: | Management Review
1996 : OCT, VOL. 85:10, p. 47-51 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Business intelligence is not business espionage. It is simply knowledge and foreknowledge of the external environment. It is the collection of intelligence from human sources, not just published information, that sets world class business intelligence systems apart. In fact, most of what you need is already inside your company. |
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