search query: @freeterm WIRTSCHAFTSTHEORIE, WACHSTUMSTHEORIE, / total: 1
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| Author: | Arthur, W. B. |
| Title: | Increasing returns and the new world of business |
| Journal: | Harvard Business Review
1996 : JUL-AUG, VOL. 74:4, p. 100-109 |
| Index terms: | |
| Freeterms: | WIRTSCHAFTSTHEORIE, WACHSTUMSTHEORIE, MARKTWIRTSCHAFT, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Our understanding of how markets operate is based on the assumption of diminishing returns: products/companies eventually run into limitations. But, in this century, Western economies have undergone a transformation from bulk material manufacturing to the design and use of technology, from processing resources to processing information, from the application of raw energy to the application of ideas. The mechanisms that determine economic behavior have also shifted. The author illuminates the differences between the two worlds and offers advice to managers operating in both kinds of markets. |
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