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| Author: | Banker, R. D. Chang, H. H. Majumdar, S. K. |
| Title: | A framework for analyzing changes in strategic performance |
| Journal: | Strategic Management Journal
1996 : NOV, VOL. 17:9, p. 693-712 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, BETRIEBSERFOLG, KENNZAHL, BETRIEBSVERGLEICH, RETURN ON INVESTMENT |
| Language: | eng |
| Abstract: | Traditional measures for comparing the strategic performance across firms or over time have been return on investment (ROI) and return on sales (ROS). The authors decompose the ROS ratio into 4 separate ratios that capture the impact of changes in a firm's productivity, price recovery, product-mix and capacity utilization on its profitability. These ratios can be used to assess changes in the performance of a firm compared to itself over time, or to other firms in its industry group. |
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