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| Author: | Ariga, M. Yasue, M. Wen, G.X. |
| Title: | China's generation III: viable target segment and implications for marketing communications |
| Journal: | Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 17-24 |
| Index terms: | CONSUMER RESEARCH CHINA |
| Language: | eng |
| Abstract: |
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