search query: @author Yisa, S. B / total: 1
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| Author: | Yisa, S. B Ndekugri, I. Ambrose, B. |
| Title: | A review of changes in the UK construction industry: Their implications for the marketing of construction services |
| Journal: | European Journal of Marketing
1996 : VOL. 30:3, p. 47-64 |
| Index terms: | CLIENTS CONSTRUCTION INDUSTRY MARKETING STRATEGY PURCHASING UNITED KINGDOM MARKETING |
| Language: | eng |
| Abstract: | The opportunities for work and potential profit are determined by the external, political, social and economic environments. External environment, like clients attitudes and needs, is never static and organizations should adapt and respond to these fluctuations. Developing marketing plans, innovations and strategies may provide advantage over rivals and will be more likely to win potential clients. In the UK construction industry there are many changes occurring: methods of placing contracts; a levelling of the trade cycle; increased emphasis on quality, innovations and experience; increasing competition among firms; clients' buying behavior due to changes in the clients' organization; developments in technology. The study evaluates the role of marketing in this changed situation. |
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