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| Author: | Linxweiler, R. |
| Title: | Stiefkind oder heimlicher Champion? |
| Journal: | Markenartikel
1997 : VOL. 59:1, p. 38-41 |
| Index terms: | PRODUCT DESIGN COMMUNICATION BRANDS MARKETING MARKETING COSTS ADVERTISING |
| Language: | ger |
| Abstract: |
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