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| Author: | Bodkin, C. Lord, D. |
| Title: | Attraction of power shopping centres |
| Journal: | International Review of Retail, Distribution and Consumer Research
1997 : APR, VOL. 7:2, p. 93-108 |
| Index terms: | POWER RETAILING SHOPPING CENTRES |
| Language: | eng |
| Abstract: | This paper examines shoppers at two centres in the U.S.A. to determine why they do or do not engage in cross-shopping within the centre and the demographic and situational characteristics and shopper behaviours which may distinguish the cross-shopper from the non-cross-shopper. The paper also examines the spatial extent of power centre trade areas in order to position this new type of centre within the traditional shopping centre hierarchy. Cross-shoppers are driven by the same motives as shoppers in other centres. |
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