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| Author: | Etxebarria Gangoiti, J.A. |
| Title: | De la publicidad a la comunicacion. La comunicacion externa e interna en la empresa moderna |
| Journal: | Harvard-Deusto Business Review
1997 : SEP-OCT, 80,p.74-88 |
| Index terms: | COMMUNICATION EMPLOYEE COMMUNICATION ORGANIZATIONAL COMMUNICATION ADVERTISING AGENCIES |
| Language: | spa |
| Abstract: |
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