search query: @author Dembeck, J. L. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Dembeck, J. L. Stout, D. E. |
| Title: | Using a spreadsheet to solve a multinational marketing problem (Mathematisches Modell) |
| Journal: | Management Accounting (US)
1997 : JAN, VOL. 78:7, p. 33-39 |
| Index terms: | |
| Freeterms: | PROBLEMORIENTIERTE SOFTWARE, MULTINATIONALE UNTERNEHMEN, MARKETINGSTRATEGIE, ABSATZPLANUNG, PROGNOSEMETHODEN |
| Language: | eng |
| Abstract: | How do you determine the right production and sales mix for an international company given all the complexities of an international environment? A decision model on spreadsheet software can help give you an optimal answer, as illustrated in this article. |
« previous | next »
SCIMA