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| Author: | Calof, J. L. |
| Title: | For king and country... and company (Zuliefererbetriebe) |
| Journal: | Business Quarterly
1997 : SPRING, VOL. 61:3, p. 32,34-39 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, KONKURRENZ, INFORMATIONSSYSTEM, KUNDE |
| Language: | eng |
| Abstract: | Competitive intelligence (CI) is one of the fastest growing disciplines in business. CI points to a systematic program of gathering and analyzing about key stakeholders, including customers, competitors, legislators and suppliers, in order to find new opportunities and stay competitive. It involves a multistage process and consists of defining intelligence needs, planning the intelligence project, collecting data, analyzing data and disseminating intelligence. |
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