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| Author: | Mattsson, L-G. |
| Title: | "Relationship marketing" and the "markets-as- networks approach": a comparative analysis od two evolving streams of research |
| Journal: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 447-461 |
| Index terms: | PUBLIC RELATIONS NETWORKS |
| Language: | eng |
| Abstract: |
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