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Author: | Zamora, J. |
Title: | Management of respondents' motivation to lower the desertion rate in panels in emerging countries: the case of Talca, Chile |
Journal: | Marketing and Research Today
1997 : AUG, VOL. 25:3, p. 191-198 |
Index terms: | CONSUMER PANELS DEVELOPING COUNTRIES |
Language: | eng |
Abstract: |
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