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| Author: | Curtis, C. C. Ellis, L. W. |
| Title: | Balanced Scorecard for new product development |
| Journal: | Journal of Cost Management
1997 : MAY/JUN, VOL. 11:3, p. 12-18 |
| Index terms: | MEASUREMENT PRODUCT DEVELOPMENT COST ACCOUNTING |
| Language: | eng |
| Abstract: | Many experts advocate a balanced scorecard that uses both financial and nonfinancial measures to achieve alignment of the management system with corporate vision. The long-term empirical study covered in this article focuses on a balanced scorecard for innovation - i.e., the point at which up to 80 percent of costs may be designed into a company's products or services. |
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