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| Author: | Lichtenthal, J. D. Wilson, D. T. Long, M. M. |
| Title: | Scientific Contributions to the Field from the Journal of Business-to-Business Marketing |
| Journal: | Journal of Business Research
1997 : MAR, VOL. 38:3, p. 211-233 |
| Index terms: | MARKET ORIENTATION MARKETING MODELS ORGANIZATIONAL BEHAVIOUR |
| Language: | eng |
| Abstract: | In the beginning researchers equated business marketing with organizational buying behavior. This continues to change with the submission of more manuscripts across the general model of business marketing. The topics published through 1995 in descending order of occurence include: organizational buying behavior, buyer-seller dyad, personal selling and methodologies. So far, there has been one article addressing advertising and pricing. JBBM continues to receive more manuscripts relating to market mix issues. |
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