search query: @author Papatanassiou, M. / total: 1
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| Author: | Papatanassiou, M. Pearce, R. |
| Title: | Technology sourcing and the strategic roles of manufacturing subsidiaries in the U.K.: Local competences and global competitiveness |
| Journal: | Management International Review
1997 : VOL. 37:1, p. 5-25 |
| Index terms: | GLOBAL MARKETING COMPETITIVENESS NEW PRODUCTS SUBSIDIARY COMPANIES STRATEGIC PLANNING UNITED KINGDOM |
| Language: | eng |
| Abstract: | An important development in the literature of MNE is an understanding of the range of roles that can be played by subsidiaries in the context of their group's wider strategies. An emphasis is now often placed on the ability of subsidiaries to differentiate their technological scope and competences in ways that earn them distinctive positions within their MNE group. This type of subsidiary positioning augments the range of knowledge sources available to the group and facilitates an increasingly effective application of this technological scope to the needs of global competitiveness. The level of response to the needs of the more dynamic global competitive environment can valuably be increasingly decentralised with creative subsidiaries extending the range of response to market signals and enchanting the scope of technological inputs in the group. |
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