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Author:Brownlow, B.
Title:The importance of customer focus
Journal:Journal of Accountancy
1997 : APR, VOL. 183:4, p. 63-65
Index terms:ACCOUNTING
CUSTOMERS
SERVICE
Language:eng
Abstract:By the early nineties, the author's three-partner firm in Ontario, Canada, had realized that they had to change the way they did business to remain competitive into the next millennium. There were more public accounting firms fighting for clients and more consulting firms, accounting software companies and banks threatening to erode the author's client base. The firm's goal was not merely to survive but to thrive, to create a stronger firm and to make substantial improvements to their long-term profitability.
SCIMA record nr: 164519
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