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| Author: | Ragatz, G. Handfield, R. Scannell, T. |
| Title: | Success factors for integrating suppliers into new product development |
| Journal: | Journal of Product Innovation Management
1997 : MAY, VOL. 14:3, p. 190-202 |
| Index terms: | MANAGEMENT INNOVATION PRODUCTS |
| Language: | eng |
| Abstract: | Faster, better, cheaper -- these marching orders summarize the challenge facing new product development (NPD). In other words, NPD teams must find the means for speeding time to market while also improving product quality and reducing product costs. The study identifies supplier membership as on the NPD project team as the greatest differentiator between most and least successful integration efforts. To integrate suppliers into NPD, a company must overcome such barriers as resistance to sharing proprietary information, and the not-invented-here syndrome. |
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