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| Author: | Zhao, Guangchen |
| Title: | Brand names-new growth point of foreign trade (original in Chinese) |
| Journal: | International Economics and Trade Research (c)
1997 : 2, p.67-70 |
| Index terms: | INTERNATIONAL TRADE ECONOMIC GROWTH BRAND NAMES CHINA |
| Language: | chi |
| Abstract: | Brand names are the effective weapon for winning victory in international competition of present time. In face of the keen competition the variety of names and the impact of world famous brands, it is imperative to enhance the sense of brand names, to formulate brand name strategies, to realise the important role of famous-brand products in vying for market, the survival and development of enterprises, to create protect and develop China's brand names, making it a new growth point of China's foreign trade, and to score greater progress for China's foreign trade. |
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