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Author:Zheng, Handa
Title:The spring board for entering the world market in the 21st century---how to meet challenges to China's foreign trade in the information age (original in Chinese)
Journal:Intertrade (c)
1997 : 7, p.20-22
Index terms:INTERNATIONAL TRADE
INTERNATIONAL MARKETING
CHINA
Language:chi
Abstract:The Internet as a symbol of information age has entered China. It has played a promoting role in international trade, which finds expression in the following: It is the pave of service trade and the catalyst of increment of products. It has improved the environment of international service trade and given an impetus to international division of work. As for as promoting China's foreign trade is concerned, it is the new way of practising brand name strategy, the new driving force of "invigorating trade, depending on sci-tech" and the new starting point of service trade. To meet the information age, the knowledge and awareness of network need to be popularised and enhanced. Besides, network addresses are informed generally, special network pages established and specialised.
SCIMA record nr: 165009
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