search query: @author Osman-Gani, A. / total: 1
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| Author: | Osman-Gani, A. Toh, T. |
| Title: | Market-driven paradigm for developing internationally- oriented business curriculum: a Pacific Rim viewpoint |
| Journal: | Journal of Teaching in International Business
1997 : VOL. 9:1, p. 1-14 |
| Index terms: | TEACHING METHODS INTERNATIONAL MARKETS |
| Language: | eng |
| Abstract: | The increased internationalization of corporate and national economic activity has created the need for business schools to appropriately educate current and future business leaders around the world. This has forced business schools to refocus and inject into their curricula a more internationally-oriented flavour. The impact of internationalization on the business curriculum has been great on the dynamic business schools of the Pacific Rim countries. The need to restructure their education and human resource development strategies has been great in recent years. |
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