search query: @author Milunovich, S. / total: 1
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| Author: | Milunovich, S. |
| Title: | Michael Porter reinventa a TROUT y RIES. Una vibrante polemica sobre el pensamiento estrategico |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : NOV-DEC, 23,p.18-20 |
| Index terms: | COMPETITIVENESS STRATEGIC PLANNING MARKETING STRATEGY |
| Language: | spa |
| Abstract: |
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