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| Author: | Eszes, I. |
| Title: | Virtualis ter - virtualis marketing?/ Virtual space - virtual marketing? |
| Journal: | Marketing & Menedzsment
1997 : VOL. 31:6, p. 19-26 |
| Index terms: | MARKETING CHANNELS MARKETING MIX INTERNET |
| Language: | hun |
| Abstract: |
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