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| Author: | Mosmans, A.P. Vorst, R.R.R. van der |
| Title: | Het merk als strategisch referentiepunt. |
| Journal: | Holland Management Review
1997 : 57, p. 71-77 |
| Index terms: | BRAND VALUATION BRAND CHOICE COMPETENCIES STRATEGIC MANAGEMENT CORPORATE STRATEGY |
| Language: | dut |
| Abstract: |
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