search query: @author Zeren, L.M. / total: 1
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| Author: | McNeal, J.U. Zeren, L.M. |
| Title: | Brand name selection for consumer products. |
| Journal: | Business Topics
1981 : SPRING, VOL. 29:2, p. 35-39 |
| Index terms: | BRAND NAMES MARKET RESEARCH |
| Language: | eng |
| Abstract: |
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