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| Author: | Sinha, R. K. Noble, C. H. |
| Title: | The performance consequences of subfield entry |
| Journal: | Strategic Management Journal
1997 : JUN, VOL. 18:6, p. 465-481 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, TECHNISCHER FORTSCHRITT, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Technical subfields are the markets that emerge following significant technological advancement in an industry. The proper strategic response to the emergence of a technical subfield is important as it may offer the chance to achieve a sustainable competitive advantage in an otherwise mature and stable industry. This study applies a population ecology framework to the study of subfield birth and evolution and uses this perspective to develop and test several propositions related to the effects of subfield entry on performance. The results emphasize the positive performance consequences of early subfield entry. |
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