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| Author: | Andersen, C. Nielsen, S. O. |
| Title: | Heavy-medium-light users: sufficient for segmentation? |
| Journal: | European Research
1981 : JUL, VOL. 9:3, p. 91-100 |
| Index terms: | CLUSTER ANALYSIS COSMETICS INDUSTRY FACTOR ANALYSIS MARKET SEGMENTATION MEDIA SELECTION |
| Language: | eng |
| Abstract: |
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