search query: @author Szykmann, L. / total: 1
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| Author: | Szykmann, L. |
| Title: | A proposed model of the use of package claims and nutrition labels |
| Journal: | Journal of Public Policy and Marketing
1997 : FALL, VOL. 16:2, p. 228-241 |
| Index terms: | PUBLIC POLICY MARKETING NUTRITION |
| Language: | eng |
| Abstract: | The authors propose a conceptual model of the use of nutrition labels and on-package claims. Knowledge, perceived diet effectiveness, health status, and scepticism toward claims are all hypothesized to be significant in explaining the use of package claims and nutrition labels. Results from a preliminary investigation of the relationships among these constructs show that a person's perception of how effective diet is in the fight against disease is related positively to the use of nutrition panel information and package claims. |
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