search query: @author Vincent, W. / total: 1
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| Author: | Kaufmann, P. Vincent, W. |
| Title: | Franchisor environmental liability for previously contaminated property |
| Journal: | Journal of Public Policy and Marketing
1997 : FALL, VOL. 16:2, p. 289-297 |
| Index terms: | PUBLIC POLICY MARKETING FRANCHISING |
| Language: | eng |
| Abstract: | Environmental legislation has created potential liability for retailing franchises that purchase previously contaminated land. Because of the quasi-integrated nature of the franchise relationship, the franchisor also may be drawn indirectly into liability for its franchisee's cleanup costs. The franchisor has two options to reduce its chance of liability. Faced with a decision to distance itself from the site selection process or incur the added costs and potential pricing impacts of greater involvement in the process, franchisors have strong incentives to reduce franchisee support. |
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